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Latitude59 2017. Our experience.
So far 2017 has been a year full of interesting events for the startup world. In fact, INNVATION has already attended numerous conferences and seminars and there are more to come. That said, I can att...
Startup Handbook: Rule #6
Walk in your customers' shoes like you mean it. If you want to find the right product-market fit for your startup, you need to know how people in the market actually live - adopt their behavior, act a...
Some INNVATION FAQs
Even though startup studios have been around for a while, many people still do not have a clear vision of what they are. Therefore, we have decided to answer some questions that we frequently get aske...
Startup Handbook: Rule #5
Make sure that you validate your ideas before diving into actual developing them. Confirm with the market to see whether there’s a real need for your solution. Conduct research, create polls, and talk...
The ultimate guide to a startup pitch deck
Turning your startup into a success is a great challenge especially if you are bootstrapping. In order to increase your chances of converting a good startup into a great one, you would have to raise m...
Pitching perfectly: some guidelines for success
When we use the term “pitching”, we often refer to promoting ideas for startups, but actually, this technique can be widely used in many different areas. You can pitch ideas to your colleagues, manage...
Startup Handbook: Rule #4
Successful launches are about the people who are in the cockpit. According to multiple studies, hiring good people remains the top priority for startup founders. One of the most important things when ...
INNVATION & Travatar - a new dimension in flight comfort
Travel startups are at their peak. Research conducted by PhoCusWright tracked 743 digitally oriented travel startups from 2005 to 2013 and noted that their funding had significantly accelerated over t...
Startup Handbook: Rule #3
Your startup has to either reshape the market or create a new one. When considering your product or service, remember that it should be at least 10 times better than the competition. Don’t be afraid t...
SLUSH 2016: some memorable notes
“Nobody in their right mind would come to Helsinki in November. Except you, you badass. Welcome” When thinking of startups, Silicon Valley is typically the first place that comes to everyone's mind. ...
INNVATION & Zozoola - young ventures cooperate
When we say that we’re a “startup factory” that doesn’t necessarily mean that we work only with tech startups. A startup can be any kind of new venture, whether it’s product or service based, tech-cen...
The vision in a startup's success
Countless million-dollar companies today would not have even existed if their owners did not have a vision for the startup. One of the most vital ingredients for the success of a startup is the vision...
Startup Handbook: Rule #2
When evaluating new startup ideas, research is almost always the key. You may have to dig quite deeply to find the right data to answer questions about whether your idea fits a particular market, has ...
Startup Handbook: Rule #1
Just like any other business, there are certain rules that apply to running startups. We can choose to follow these rules or to break them, but first - we need to understand what they are. That's why ...
MVP Team. What to look for?
The number one reason why most startups fail is timing. That’s right, timing accounts for 42 percent of startup fails That is why many entrepreneurs nowadays are embracing the lean startup approach...
MVP? Not so fast.
Who this is for: non-technical CEO’s, founders, and entrepreneurs. Why you should read it: to lay the right foundation for your MVP.
What is a Startup Factory?
Startup factories are as new a term as a phenomenon. They go by several different names and there are also multiple definitions describing how they operate. This can make it hard to understand what th...
Ideas that brought us together
When there are so many opportunities in this world, it would be a shame not to try and embrace them when you have a good idea. This feeling might be familiar to many of you - one day you just wake up ...