We, at INNVATION, build startups. And recently, we've created a new one that offers behavioral biometrics authentication. It's available as a service and the launch of a Beta Program was just recently announced.
So why did we decide that the world needs another startup? Throughout our team’s experience in the software industry, online privacy and data security have always been a concern. Not only during the development phase, but even more so after the launch of the software. Password sharing, hacking, fraud - these are all often associated with the loss of reputation, money, customers, and sometimes even the business as a whole. Not cool at all.
It would be naive to think that it would be simple to solve something as complex as the problems associated with online privacy and data security. That is why we chose to focus on one fundamental part - authentication.
The overwhelming majority of online services still rely on password authentication. Some have added Two-Factor authentication, using the cell phone, but considering that more than 50% of all internet usage has moved to mobile, adding an extra layer of security using the same device that you are browsing with does not sound too secure, does it?
Password hacking leads to a lack of confidence in online security. This is one of the most common factors that prevent people from using online services, especially when it concerns personal sensitive information. According to recent TeleSign studies in the UK and the US, around 70% of consumers lack confidence in password authentication and 80% of consumers are worried about their online security (yet 73% of consumers use the same password for everything!). Additionally, 68% percent would like online companies to provide an extra layer of security.
What if the second authentication factor was not based on something that you possess or know, but on the subconscious way you do things, like walking, or... typing on a keyboard or a touch screen? The way someone types is very individual and is perfectly suitable for behavioral biometrics usage.
Sound too complicated? It’s not, in fact, it’s super easy. The user simply types on the keyboard or keypad and the algorithms analyze the typing manner and decide whether that's the genuine user or not. Stolen credentials? Not a problem anymore. Simply knowing your password is not enough for someone else to gain access to your password-protected services - they'll need to learn your unique way of typing as well.
And that is the idea that Keystroke DNA is based on.
One may argue that biometric identification such as fingerprints and iris recognition have been widely used for years. While true, they each require special hardware that is rather pricey and the entry barrier is quite high. Besides, they can generate the temptation to detach a finger or eyeball in order to commit the fraud.Keystroke DNA provides the means to dramatically increase data security and the accuracy of user identification without inconveniencing the user making it ideally applicable in a wide range of industries.
We believe that we can make the Internet safer together.
Join the Keystroke DNA Beta Program